Hat Cloud: Women’s Hat Store Design by Nendo

A design renovation by Nendo for a women’s hat store on the second floor of the Seibu Shibuya department store. The store is located in a slightly secluded area, and several beams are protruding from one section of the ceiling.

In order to utilize this environment, cylindrical structures are irregularly positioned so as to create the sensation of being enveloped in huge “clouds”. The middle section of the space was turned into a seating area with mirror finish stools and tables, pipes hanging down from the ceiling with hats randomly hooked on like a floating “umbrella”. Additionally, in contrast to the surrounding stores that are designed using conservative colours, the walls were finished in pink and brown hues and wood was used to conjure a warm ambience.