Frame Store Amsterdam designed by i29 architects

Frame store has moved to its second location in Amsterdam - mirrored partitions, endless columns and hovering planes designed by i29 architects. A two-tone graphic spanning the height and length of an interior wall is exposed as a three dimensional installation. An optical illusion comprised of triangular compartments conceals stacks of magazines and racks of fashion. Illuminated pendant lamps suspended from the ceiling are shielded by the upper tier of the graphic.