Stockholm based designer Daniel Carlsten and his beautiful title design for Mikael Marcimain’s feature film; Call Girl. For the logotype, Daniel fused Avant Garde with the neon signs of a red light district, thus merging elegance with decadence. The logotype was applied to everything related to the film, on screen and in print, such as the film’s poster, its trailer and the cover of its soundtrack. The end credits play on the straight forward, generic look of 1970s thriller credits, with a new layout to each group of participants.

The typeface Avant Garde was designed by the late Herb Lubalin, one of the most prominent typographers of the 1970s. Originally designed for use in the logotype of the lifestyle magazine Avant Garde (1968-1971), it was later released as a full typeface, used by many for its air of 1970s glamour and style.