UNHATE / Worldwide Campaign


    United Colors of Benetton invites the leaders and citizens of the world to combat the “culture of hatred” and creates the UNHATE Foundation.

    What does UNHATE mean? UN-hate. Stop hating, if you were hating. Unhate is a message that invites us to consider that hate and love are not as far away from each other as we think. Actually, the two opposing sentiments are often in a delicate and unstable balance. This campaign promotes a shift in the balance: don’t hate, Unhate.

    The central theme is the kiss, the most universal symbol of love, between world political and religious leaders.

    Together with iconic campaign visuals, a series of guerrilla actions has taken place around the globe. Additionally, The film below, UNHATE by French director Laurent Chanez, tells of the precarious balance and complex interweaving between the drive to hate and the reasons to love.






    Sliced Bread Notebook