Concept Gendered Design by Saana Hellsten

Category: Design, Featured -

Saana Hellsten is a multi-disciplinary designer from Finland with a focus in package design. Her latest work is a gendered design concept brand called BASIK – offering personal hygiene products for both men and women.

"My project takes away the gendered design from the razors and shaving gels. Like the razors, shaving gels have highly gendered design, although the purpose is usually the same; to make the skin smooth. The project focuses more on the function by giving the option to choose the blade and handle based on the purpose."

Images © Saana Hellsten